How to Make Your Product a Celebrity in the News
Customers Can’t Buy It if They Don’t Know About It
Presented by:
Heather Champine
Vice-President of Media Production
Media Relations, Inc.
Heather Champine
Vice-President of Media Production
Media Relations, Inc.
Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.
- Why is it untapped?
- Why is publicity the best way to advertise?
- What are some of the tools needed for a successful publicity campaign?
You will learn:
- Why publicity is often more effective than advertising
- Why you should view reporters and producers as an inexpensive extension of your national sales force
- The importance of customizing your approach
- Why most traditional PR tactics such as the use of press releases and wire services don’t work and never will.
- Key elements that should go into a "media toolbox"
- Techniques for capitalizing on media coverage to multiply your exposure
- A brief history of public relations that explains why the PR industry has underserved markets and what marketing experts can do about it.
